DTC Skincare
Client: PureGlow
Overview: Developed a viral video series focused on customer storytelling and behind-the-scenes product shots. Optimized ads for TikTok and Instagram.
Result: 1M+ views organically, 4.8x ROAS from paid campaigns.
Follow-up: By leaning into authenticity and social proof, we created a genuine connection with skincare enthusiasts. The campaign sparked conversations and increased engagement across all social platforms.